“The coluor green can never be green, because of the way it is made”.

everyday sustainable

The color green might have killed Napoleon.

So says the New York Times in The Toxic Side of Being, Literally, Green.

Kermit was correct, being green really is tough, so tough that the color itself fails dismally. The cruel truth is that most forms of the color green, the most powerful symbol of sustainable design, aren’t ecologically responsible, and can be damaging to the environment.

“The color green can never be green, because of the way it is made. It’s impossible to dye plastic green or to print green ink on paper without contaminating them.” 

What the article doesn’t say is whether another color that would would have been less toxic and a better fit for what is now the “green” movement.  It’s unlikely that red with all it’s sociao-political connotations would have been the chosen, but would that be less toxic, historically and in modern times?

“Natural” would be the most green…

View original post 94 more words