colour correction for iphone

colour correction for iphone

Of course, one of the reasons (but by far not the only one) that the iphone has been so successful is the quality of the camera that is built in. It was certainly one of the features that made me switch from Nokia about 3 years ago after more than 15 years of loyalty to the swedish brand. So I was interested to read recently that the next iphone may feature advanced colour correction methods and promises to be even better than its predecessors. You can read about the story here.

Colour correction is necessary because different cameras use different RGB primaries and because the activation of the RGB sensors when taking an image depend upon the quantity and quality of the ambient illumination. So, for example, imagine the light was very very red, then the R channel of the camera would be more strongly activated than if the light was whiter. However, our visual systems are able to compensate for this so that most of the time we don’t notice objects changing colour when we move from one room to another or from inside to outside. Colour correction is inspired by human colour constancy and attempt to correct the images so that the objects in the scene would retain their daylight appearance. However, colour correction is difficult; that is, it is very difficult to get it right all of the time. One frustration I have is taking a photo of my band (I play drums in a covers band) under very colourful lighting. Often the images are very disappointing and lack the intensity of the original scene. That is because, human colour constancy is only partial and under extreme lighting things really do change colour markedly – such as under our intense LED stage lighting. In these cases I think sometimes the automatic colour correction is actually too much and I have found that I have to modify the images I capture on my mac to try to recreate what I think the original scene looked like. So auto colour correction – the state of the art – is certainly not perfect. Let’s hope this story about an advance made by Apple is true.

The true colour of brands and true nature of infographics (1)

Reblogged from Marketing & Innovation:

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today's selection is…

Thanks to my favourite stumble upon gimmick for finding new content and subjects, I discovered this very interesting piece of infographics about the true nature of brands according to their colour. I do not know what these graphics, beautifully crafted by the way, " about your business" as the headline says, but I certainly know what it means about the way that we read, understand and are influenced by pictures.

Read more… 478 more words

Fantastic article about the dangers of over-simplifying colour meanings.

Communication with colours: green

Reblogged from BusinessTonik:

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Continuing my series of articles on the messages that colours convey, let's take a look at the colour green.

Green is the colour of harmony, success, growth and healing. It is a reassuring colour and represents the balance between mind, body and emotions. It is a calming and refreshing colour. This is because it is the frequency of colour that requires the least amount of adjustment for the eyes.

Read more… 161 more words

if green's not green then what color is?

Reblogged from everyday sustainable:

The color green might have killed Napoleon.

So says the New York Times in The Toxic Side of Being, Literally, Green.

Kermit was correct, being green really is tough, so tough that the color itself fails dismally. The cruel truth is that most forms of the color green, the most powerful symbol of sustainable design, aren’t ecologically responsible, and can be damaging to the environment.

Read more… 189 more words

"The coluor green can never be green, because of the way it is made".

The rainbow is dead...long live the rainbow! - Part 1

Reblogged from MyCarta:

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Introduction

This is the first  post in a series on the rainbow and similar color palettes. My goal is to demonstrate it is not a good idea to use these palettes to display scientific data, and then answer these two questions: (1) is there anything we can do to "fix" the rainbow, and (2) if not, can we design a new one from scratch.

Read more… 1,625 more words

Interesting article on inappropriate overuse of colour