When I was young, differently flavoured crisps came in distinctly different coloured bags; plain crisps were red, cheese and onion were green and salt and vinegar were blue. Generally these colour codes are still used today – at least in the UK. However, one manufacturer (Walkers) is breaking these long-standing rules.
Research at the University of Oxford was recently reported that concludes that the colour of the bag can affect the taste of the crisps inside because of our expectations. It turns out that crisp manufacturers are putting pressure on Walkers to sort their act out and conform to the old rules.
ps. For readers in the USA, we are talking about potato chips.
Just came a across a superb article by Geri Coady, a designer and illustrator living in Newfoundland (Canada) about the importance of designers taking into account the fact that about 5% of the population in the world are colour blind. Well, it’s mainly men of course ….. but that’s all the more reason to take into account [joking].
Some really excellent advice about how to take colour blindness into account in design work. She talks about problems with the use of colour in London’s iconic underground map (see my blog about colour blindness and maps). She also comments on a game (Faster than Light) that has a colour-blind mode; I mentioned last week that SimCity was doing something similar. About time. It’s so lazy not to take colour blindness into account in the digital environment. There are also some great links to simulators.
Looks like an interesting online colour course here.
Unfortunately, only the first video (which simply talks about what you will learn in the others) is free. To watch the others you need to have paid a subscription. Shame.
According to this article black and white is back in fashion this year. Hopefully one day soon brown and beige will be back and I will once more be a fashionable gent about town!
Colour Forecasting is big business. What is it? Well, if you search on the internet you may find something like this:
Design firms and retail markets utilize forecasting services to predict trends in color. Color forecasting helps designers (who work a season ahead) what fabrics and styles will be popular in future months or years. Color forecasting resources help predict trends in the fashion industry, and also home home design.
This suggests that colour forecasting predicts which colours will be fashionable in the future; for example, next year. However, I think there is another way to look at it. I am not at all sure that it is a prediction process at all; I prefer to refer to it as a marketing process. This is what happens. A group of people work very hard and have a great deal of expertise and through their activity and global network they produce a ‘prediction’ of what colour will be popular next year. Normally the prediction is not a single colour but a colour palette; but for simplicity let’s assume that it is a single colour and it’s red. The last thing retailers want is stock they cannot sell so they are very keen to find out what the colour forecasters are saying. When they hear that red is going to be popular they make sure that they purchase and stock large amounts of red stuff. Fashion magazines such as Cosmopolitan and Vogue want readers to buy their magazines and want to be seen to be on trend and so they publish story after story about how the next big thing is going to be red. Now think about the consumer. The fashion magazines are full of red and the stores are full of red. What do you think the consumer is going to buy? Can you see why I think the process is more about consumer manipulation than it is about prediction (in the scientific sense)?
Actually, that colour forecasting is not a really a prediction process isn’t even my main gripe. Rather, it is that colour forecasting (and the fashion industry more generally) encourages people to buy more clothes than they need. Do we really need to keep up with the latest fashions? Our consumption of textiles is already unsustainable and we cannot go on behaving as we have done in the past.
One of the final-year students in the School of Design at the University of Leeds is undertaking a research dissertation in this area which I am supervising. She’s running a short questionnaire and needs as many people as possible to complete it. It’s very short; please take a look here.
University of Leeds Campus
I am very lucky to be working with Sea-hwa Won from South Korea who is here in Leeds for three years undertaking a PhD in colour design. Her PhD is about …. well, I can’t tell you that yet because it might influence the answers you give to her on-line survey. She has just launched an on-line survey about colour and product design and it would be great if you would help her research by clicking on the link below and completing the survey. Later, when the survey is complete I will say something about what the research is about.
Click here to take the colour survey. It only takes a minute of your time and for that you will receive the warm glow of satisfaction that you have contributed to the advancement of colour science.
In July of this year the UK is hosting the 12th International Congress of the International Colour Association. We have received over 600 submissions from people who would like to present their work and so it looks as though we can have a very successful conference. If you have an interest in colour then this is the place to be this year – for further details visit http://aic2013.org/
A while ago I posted about whether colour blindness was something that designers should take more seriously. After all, about 8% of all the men in the world are colour blind. Of course, this does not mean that they cannot see colour (the term, colour blindness is a bit of a misnomer) but it does mean that they have difficulty discriminating between colours that the rest of us can easily tell apart. In my original post I was referring to the computer game, Call of Duty, and whether the gameplay could be reduced for colour blind players who may have difficulty telling the various colour tags apart that appear on the screen.
So it was quite interesting that I just came across news that the developers of SimCity have added three special colour filters that make adjustments to the colours on screen so that colour blind players can better discriminate. A great idea – but about time!!
Really like this set of fashion images. You can view them at all at Chicquero’s blog at http://chicquero.com/2012/10/18/creepy-fashion-collage/
I had a very long flight today and arrived in Taipei about 27 hours after I left my home in Leeds at 5am this morning. I am here for the AIC colour conference (sun-tues). Staying in the Grand hotel which certainly lives up to its name. Very impressive.